In collaboration with Product Mangers, Stakeholders and Product Analysts, I have set and conducted different processes to define the product vision and user experience (UX) goals.

I conduct in-depth user research and discovery to understand the needs, preferences, and pain points of target audiences. Utilizing various methodologies, I gather valuable insights to inform the design process and create intuitive, user-centered solutions that address real-world problems and deliver exceptional experiences.

I leverage wireframing and prototyping to visually conceptualize and iterate on design ideas. Through wireframes, I outline the layout and structure of interfaces, ensuring optimal user flow and functionality. Prototyping allows me to create interactive mockups, enabling user testing and validation to refine the final product, resulting in seamless and user-friendly experiences.

I create and maintain comprehensive design systems that establish consistent visual elements, styles, and components. By implementing a unified UI approach, I ensure cohesive and intuitive user interfaces across multiple products and platforms. This results in a streamlined and efficient design process, enhancing the overall user experience and reinforcing brand identity.

I conduct thorough metrics and results analysis to evaluate the impact of design decisions on user behavior and product performance. By analyzing user data and key performance indicators (KPIs), I gain valuable insights that inform iterative design improvements, leading to data-driven decisions that optimize user engagement and overall product success. My focus on data analysis ensures that the user experience is continuously enhanced, resulting in products that align with user needs and business objectives.