UX •UI
XASA - Real estate platform
Project goal
Xasa is a concept of a real estate platform aimed to the upper-class São Paulo market. The platform offers the possibility the unique aspect of a detailed view into the neighbourhoods, services and amenities in the regions, alongside a transparent approach, offering a legal rating, based on the advice of expert real estate lawyers.
Client: Start-up
Timeline: 2 months
Team size: 1
Year: 2018
Role: UX/UI Designer
Platform: Desktop Web
Successfully defined an MVP and concept for the founders to search for investment and try out the product in the market.
Research process
The goal of this UX research was to collect valuable insights and feedback from potential users and real estate lawyers. The purpose of gathering this information was to develop a real estate online platform that sets itself apart by providing users with comprehensive property ratings and neighborhood guides.
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Real estate lawyers expressed the need for a comprehensive platform that provides detailed property information, including ratings, reviews, and historical data. This means, they can offer properties which are not ordinary, but might fit into some customer wishes.
They mentioned implementing a robust data collection process to provide comprehensive and up-to-date property information, including ratings, reviews, and historical data. -
For buyers, they having emphasized the importance of accessing reliable and up-to-date information quickly and efficiently. The trust aspect is a major factor and needs to be highlighted on the offers .Participants highlighted the significance of neighborhood guides that offer insights into various aspects, such as safety, amenities, schools, transportation, and local attractions. They appreciated the idea of having all this information consolidated in one place.
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The user experience research provided valuable insights into the preferences and needs of real estate lawyers regarding a real estate online platform. The findings and recommendations will serve as a foundation for the development of a user-centric platform that offers seekers an in-depth look into different property ratings, neighborhood guides, and other relevant information.
Wireframes
Based on user research sessions a first set of wireframes was designed and tested with a small user group
ui kit and branding
Since the product was a proof of concept, I designed a new branding and UI kit for it. The concept was validated and approved by Stakeholders.
The design kit used Google Material Design as a baseline, to improve the speed and easiness of implementation.
Navigation flow
The navigation flow included the most important pages to validate the general concept, including a page to describe properties, neighborhoods category pages, a logged area for property managers and map visualization.
