UX •UI
lifta - corporate urban mobility app
Project
goal
Lifta is a concept designed for Volvo as a final project for the Digital Product Design & Management course at EDIT - Portugal.
This project was a development of a briefing presented by Aira de Mello – Marketing & PR Director @Volvo Car Portugal S.A.
Client: Volvo Portugal
Timeline: 1 month
Team size: 8
Year: 2019
Role: UX/UI Designer
"How can Volvo be highlighted in the Portuguese market, strenghtening their car sharing values, as well as safety and technological innovation?”
Aira de Mello – Marketing & PR Director @Volvo Car Portugal S.A.
how might we…
Focusing on this target group, our workshops focused on finding a proper challenge to be solved, using Google Design Sprint's methodology.
Create a time optimization system to the place of arrival?
Connect people in similar routes?
Optimize car sharing in business fleets?
OKRS
OBJECTIVE 1:Redefining mobility in the corporate fleet
KR: Dematerialization of ownership
KR: Improved accessibility due to the rigidity of timetables and stops for public transport
KR: Tax benefits
KR: Reduction of expenses that are associated with a larger fleet
OBJECTIVE 2:Facilitate the sharing of costs on shorter/regular trips.
KR: Dematerialization of ownership
KR: Improved accessibility due to the rigidity of timetables and stops for public transport
KR: Tax benefits
KR: Reduction of expenses that are associated with a larger fleet
OBJECTIVE 3:Creating stronger interactions amongst employees
KR: Team building in routine moments like commuting
KR: More engagement on less stressful commute
KR: Connecting members of diverse teams
End goals
Cost reduction
Reduce the total cost of ownership of each vehicle, by resizing the fleet and maximizing its use, reducing superfluous trips and reducing fuel costs. A more efficient allocation of vehicles also makes It possible to rationalize costs with taxis, short-term rental and payment of trips made by employees
Allow employees to have a fleet available 365 days a year, 7 days a week, 24 hours a day, with the possibility of extending the use of the fleet, for professional or personal purposes, to employees who do not have this benefit.
Happy employees
Make management more efficient, since the entire process of reservations, accesses, damages, fines and claims is done in a fully automated way by users, in a technological platform, also allowing to obtain a detailed report with the driving time, reservation time and kilometers traveled for a correct allocation of costs.
Efficiency
wireframes
The initial wireframes outline the experience for both selecting and reserving company cars and coordinating rides with colleagues. The wireframes for selecting and reserving company cars guide users through the process of browsing available vehicles, choosing specific cars based on personal or business needs, and reserving them for trips. The wireframes also include a flow for ride-sharing, illustrating how users can find and join rides, select preferred seats for their commute, and confirm their choices. The overall design prioritizes clarity, functionality, and a positive user journey, promising a seamless and enjoyable ridesharing experience for all users.
testing and iteration
Incorporating valuable user feedback into the design process, the wireframes for this ridesharing system underwent thorough testing and iterative refinement. Insights from users highlighted key areas for improvement, such as:
Addressing the lack of context upon reaching the list of rides. Users reported that the filter feature went unnoticed, prompting a redesign to enhance its visibility and usability.
Feedback indicated the assumption users would join work meetings in the car was not well received, prompting adjustments to better align with user preferences.
On a positive note, users expressed enthusiasm for the icebreaker features, including common songs and quizzes, underscoring the success of these engaging elements.
The iterative process ensured that the final wireframes not only addressed identified pain points but also integrated user preferences, resulting in an optimized and user-centric ridesharing experience."
ui / prototypes
Final prototypes included a basic design system for the app and car’s dashboard.
The experience would be synced with company and riders, allowing more safety, which is aligned with Volvo’s key principles.
HIGHLIGHTED
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